Course curriculum

  • 1

    Module 1 - Introduction to Product Management

    • Who is a Product Manager?

    • Skills of a Product Manager - Part 1

    • Skills of a Product Manager - Part 2

    • Breaking down the role of a PM

    • What does a Product Lifecycle look like?

    • Project Manager vs Product Manager

    • A day in the life of a PM

    • What is Product Strategy

    • Conducting research as a PM

    • Quiz

    • Assignment - 1

    • Additional Resources (Links, Articles, etc.)
  • 2

    Module 2 - Problem Definition + Market Research + Competitor Analysis

    • Story of a failed product

    • Good and Bad products and why products fail

    • What does a PM's toolkit look like

    • Market Sizing - Part 1

    • Market Sizing - Part 2

    • Competitive Analysis - Part 1

    • Competitive Analysis - Part 2

    • SWOT Analysis

    • Bringing tools and skills together to solve a case study

    • BONUS - Building your own PM Toolbox

    • BONUS - Adapting your product to changing trends and market landscapes

    • Quiz

    • Assignment - 2

    • Additional Resources (Links, Articles, etc.)
  • 3

    Module 3 - UI, UX Design

    • Introduction to Design

    • What is Usability, Affordance, Signifiers and Metaphors

    • The seven components of Good Design

    • Introduction to the Design Process

    • Defining the Problem and envisioning the Solution

    • Brainstorming, Idea generation and narrowing down the solution

    • Conducting User Interviews

    • User Journey Mapping

    • Wireframing and Prototyping

    • Defining User Personas (with examples)

    • What is Information Architecture (IA)

    • Quiz 3

    • Assignment 3

    • Additional Resources (links, websites, etc.)
  • 4

    Module 4 - Data, Analytics and Experimentation

    • Introduction to Analytics and its role in a PMs life

    • Introduction to Data and Data Types

    • Questions tackled by PMs on a daily basis

    • Introduction to Metrics

    • Real world examples of the use of Data and Analytics

    • How is data collected?

    • Data Analytics Platform walkthrough

    • App Event Design walkthrough

    • Guesstimate/ Product strategy case walkthrough

    • Introduction to Experimentation

    • Tools used to conduct Experiments

    • Example of a successful experiment - Fab

    • Quiz - 4

    • Assignment - 4

    • Additional Resources (Articles, links, etc.)
  • 5

    Module 5 - Technology for Product Managers

    • Introduction to Technology for PMs

    • Evolution of Technology and the Internet

    • What is a Tech Stack

    • What is Frontend?

    • What is Backend?

    • APIs explained

    • Technical Architecture Explained

    • 3rd Party Integrations and how they are used

    • Explaining the working of an Application end to end

    • BONUS - Explaining Development Environments

    • BONUS - What is Github and what are code repositories

    • Quiz 5

    • Assignment 5

    • Additional Resources (Articles, Links, etc.)
  • 6

    Module 6 - User Acquisition and Retention

    • Explaining Product Market Fit (PMF)

    • Conversion funnel breakdown for AARRR metrics

    • User Acquisition

    • Customer Acquisition Cost (CAC)

    • What is Customer 'Activation'

    • What is User Engagement

    • What is Monetisation

    • User Lifetime Value (LTV)

    • What is User Retention and how to measure it

    • Introduction to Growth Hacking

    • BONUS - What is Net Promoter Score (NPS)

    • Quiz 6

    • Assignment 6

    • Additional References (Articles, Links, etc.)
  • 7

    Module 7 - PRDs, OKRs and Agile Development Process

    • Product Strategy

    • Objectives and Key Results (OKRs)

    • North Star Metric Deepdive

    • Product Roadmap

    • Effort Estimation

    • Prioritisation Frameworks

    • Product Requirements Document (PRD)

    • Product Development Process

    • Product Release Management Process

    • Quiz 7

    • Assignment 7
  • 8

    Module 8 - Interviews and Solving Case Studies

    • Typical Hiring Process for a PM

    • How to approach the companies you'd like to apply

    • Introduction to Resume Screening

    • How to Structure your Resume + Ideal Resume Walkthrough

    • Interview process - Categories of questions asked and how to approach each

    • Product Design Questions

    • Product Design - Part 2

    • Designing and Launching a new Product

    • What's your Favorite Product!

    • Analytical Questions

    • Behavioural Questions

    • Behavioral Questions - Part 2

    • Technical Questions

    • Technical Questions - Part 2

    • Situational Questions & Root Cause Analysis (RCA)

    • Strategy Questions

    • Guesstimates

    • Analytics and Market Landscape Questions

    • Approaching Case Studies

    • Communication and Presentation Skills

    • Preparing for Interviews in B2B vs B2C

    • Quiz 8

    • Assignment 8

    • Additional Info (Links, Articles, etc.)